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Case study

Project finding platform

AfterClass is a concept platform where university students in tech find each other, pick a role and build real projects together. Designed and pitched during an ideathon with Drivhuset, where our team won.

Project

Project Overview

Overview

We are university students in tech, and we kept running into the same wall: it is hard to get experience without experience. One in four new graduates struggle to find employment, and entry level jobs still ask for a portfolio you have not had the chance to build yet.

Our answer was AfterClass, a platform that connects teammates across academic tech disciplines. You choose the role you want to gain experience in, find a project that needs your skills or start your own, and build something for your portfolio together with other students.

Project info

Context:
Ideathon with Drivhuset
Role:
UX/UI Designer & illustrator
Team:
4 students
Deliverable:
Concept, prototype & pitch
Result:
Winning pitch

Design process

01

Problem framing

02

Concept

03

Brand & UI

04

Prototype

05

Pitch

Phase 01

Framing the problem

My role in this phaseResearch and framing

What problem are we solving?

  • Students in tech finish their degrees without much practical, collaborative experience.
  • 1 in 4 new university graduates have trouble finding employment.
  • Entry level jobs still expect experience, which creates a loop that is hard to break into.
  • Sweden is a difficult country to build new social connections in, so finding teammates outside your own class is rare.

Why it matters

  • Employability: A finished project is something you can show, talk about and be judged on.
  • Cross-discipline: Real work happens between developers, designers, researchers and strategists, not inside one course.
  • Sustainability: The concept ties into EU goal 8, decent work and economic growth.
Experience for entry level jobs
Few ways to meet new collaborators
Portfolios that prove you can work in a team

Phase 02

The concept: pick a role, join a project

Instead of asking students to describe themselves in a long profile, AfterClass starts with one simple choice: which role do you want to gain experience in? The role becomes the matchmaking language for the whole platform, so projects can say exactly who they are missing.

Builder

Development, prototyping, front-end, back-end or vibe-coding.

Designer

Visuals, interfaces, illustration and the overall look and feel.

Researcher

Interviews, user insight, testing and making sense of the findings.

Strategist

Scope, planning, business value and keeping the team on track.

I illustrated the four role characters so the platform would feel welcoming rather than like another job board.

Phase 03

Brand and visual direction

My role in this phaseVisual design

AfterClass identity

  • The logo mark is two figures forming an A and a C, standing for the pairing the platform is built around.
  • It works in pink and blue, single colour and on dark backgrounds.
  • The tone is playful and student-friendly, but still structured enough to be pitched to institutions.

Colours and mood

  • A pastel palette of egyptian blue, pink quartz and soft yellows built from a shared moodboard.
  • Strong blue for structure and text, pink for actions and highlights.
  • High contrast pairs were checked so the interface stays readable.
Logo variations
Moodboard
Final palette

Phase 04

Designing the product

My role in this phaseUI design

Find projects that need you

The project feed is filtered by the role you picked, so the first thing you see is what is missing rather than everything that exists. Every card shows the theme, the timeline, who has already joined and which roles are still open, which makes it easy to tell in a second whether a project is worth opening.

Filter by the role you want to practise
Joined and looking for shown on every card
Start your own project in one click
Project feed with role filtering
Project chat

Keeping the team talking

Once a team forms, the project gets its own chat. Everyone is labelled with their role, so a new member can see who does what without any introductions. Keeping the conversation inside the project page means the platform carries the collaboration all the way from matching to actually building something.

Why in-platform chat?

  • Students already juggle too many tools, so we wanted one place to start.
  • Role labels keep the responsibilities visible from the first message.
  • The chat lives with the project, so context is not lost when someone joins later.

Outcome

Outcome & reflection

We pitched AfterClass as a way to empower students: opportunities to innovate together, real project collaboration and a smoother step into industry. There is value on the other side too, since institutions get more employable graduates and the private sector gets students who have already worked in a team. The pitch won the ideathon.

Working under ideathon pressure meant designing and deciding at the same time. The role-first idea was what made everything else fall into place, and it was also the part of the pitch people reacted to the most.

What could we have done differently?

We built the concept mostly from our own experience as students. Even a handful of short interviews with students outside our programme would have made the problem framing stronger and probably surfaced needs we did not think of.

What did I learn?

How much a clear visual identity carries a pitch. Illustrating the roles gave the idea a personality, and having the design system in place early let us move fast without the screens falling apart.

What is the next step?

Test the matching flow with real students and a real project, and talk to a university about running it as a pilot. The concept only proves itself once a team that met on the platform actually finishes something.